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Bruce McGowan

๐Ÿ‘ค Speaker
149 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

HubSpot is a big competitor.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

So, I mean, it really depends on their growth cycle, their patterns, and where they want to go.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

No, we bootstrapped it.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

We're in the position right now where we're coming out with a new branding.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

And that's where we're in the conversations with Gartner currently, those types of things.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

I think we're moving more towards an intelligent CRM integration platform as opposed to solution-specific.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

Well, we focused in on being intelligent solutions and with the ability through configuration to create the integration solution you wish.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

I think now with the extensions into more CRMs, I think an intelligent CRM integration platform is where we are and how we want to brand going forward.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

Are they correlated?

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

It's the way we started in the enterprise.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

I mean, we were ACS, yeah, out of Dallas was the first customer.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

I mean, the first price point was at $1.5 million.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

That went down when you come to the Salesforce, the price point is what, you know, $48 per month per license per user.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

So we were an enterprise engine to start with.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

What we've done, we went then into specific SaaS solution focus, but what's underlying is the platform.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

So as MuleSoft was acquired by Salesforce, I think that's the direction we should go as an intelligent CRM integration platform.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

I'm not going to, there's other CRM vendors that are coming up like ORO, CRM, like BPM Online and others that I think would be a target market for us.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

We work with about seven currently, yeah.

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

I think you got to focus on what's, what, Salesforce is what, 10 billion currently?

SaaS Interviews with CEOs, Startups, Founders
1629 Will a Rebrand Help this $500k MRR Company Break 30% YoY Growth?

They're going to 20 billion.