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Bruno Fonseca

๐Ÿ‘ค Speaker
92 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

What we are trying to do is also to validate the potential, the scalability potential of the solution.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So what we are doing basically is to sell the sensors also to other markets.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

And that for us is having significant costs.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So basically we are trying to...

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

to build a connection and to establish a connection with four types of entities that can be our channel.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So basically we are trying to contact agronomists, advisory companies, agricultural companies, fertilizer companies,

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

and the farmers associations.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So basically we are trying to reach our core targets, the end customer, the user, the farmer, through these channels.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So what we are doing right now, we are selling, we are identifying some of these entities.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

Basically we are mainly consultancy companies, advisory companies.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So we are selling, we are using them as prescribers of our solution.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

Because our idea is to position our group as a technological company, just a technological company.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So we need to find economical consulting companies able to resell our products and make the final contact with that customer.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

Basically, we allow them to have a margin over the product, over the sensor.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

And then we are also sharing with... How much margin, sorry?

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

And then we are also sharing the percentage over the software fee.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

The recurring revenue model.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

35%.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

So it's more or less 70 euros per each fee.

SaaS Interviews with CEOs, Startups, Founders
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

I think that the biggest challenge right now is the fact that our company is not new in the market.