Bryan Appleyard

And along came the Japanese. First of all, they started to invade the market in the 50s and 60s and make serious inroads thereafter. And this appealed to young people because young people were increasingly anti-corporate in those days. So they thought, we'll stick it to the man in Detroit and buy a Japanese car. And again, the Detroit didn't believe it at first.

And along came the Japanese. First of all, they started to invade the market in the 50s and 60s and make serious inroads thereafter. And this appealed to young people because young people were increasingly anti-corporate in those days. So they thought, we'll stick it to the man in Detroit and buy a Japanese car. And again, the Detroit didn't believe it at first.

They couldn't believe this was happening. But these were good cars, you know, and they weren't spectacular cars. They were just good. They worked. They lasted.

They couldn't believe this was happening. But these were good cars, you know, and they weren't spectacular cars. They were just good. They worked. They lasted.

They couldn't believe this was happening. But these were good cars, you know, and they weren't spectacular cars. They were just good. They worked. They lasted.

They made a big mistake, Ford and General Motors. They thought, you see, if you built a big car, you could then persuade the customers to buy it, and then you could put on all these extras, so the car comes out a lot more expensive.

They made a big mistake, Ford and General Motors. They thought, you see, if you built a big car, you could then persuade the customers to buy it, and then you could put on all these extras, so the car comes out a lot more expensive.

They made a big mistake, Ford and General Motors. They thought, you see, if you built a big car, you could then persuade the customers to buy it, and then you could put on all these extras, so the car comes out a lot more expensive.

Now, when they analyzed a way of doing a small car, they decided it wasn't worth it because they'd have to make sort of 10 or 20 small cars to make the profit they did on one heavily loaded Chevrolet. And so they made the mistake of thinking a small car simply wasn't possible for them. But people did want small cars. They're easy to drive around towns. They don't consume as much gas.

Now, when they analyzed a way of doing a small car, they decided it wasn't worth it because they'd have to make sort of 10 or 20 small cars to make the profit they did on one heavily loaded Chevrolet. And so they made the mistake of thinking a small car simply wasn't possible for them. But people did want small cars. They're easy to drive around towns. They don't consume as much gas.

Now, when they analyzed a way of doing a small car, they decided it wasn't worth it because they'd have to make sort of 10 or 20 small cars to make the profit they did on one heavily loaded Chevrolet. And so they made the mistake of thinking a small car simply wasn't possible for them. But people did want small cars. They're easy to drive around towns. They don't consume as much gas.

Increasingly, they showed it by buying them.

Increasingly, they showed it by buying them.

Increasingly, they showed it by buying them.

To me too. I think the era of the car as we know it is coming to an end. I think this process will accelerate and we won't be seeing internal combustion cars. I don't know whether they'll be electric cars replacing the hydrogen, but one or the other. And we're also seeing increasing computer intervention in the driving conditions. We already have that. I mean, it's very interesting.

To me too. I think the era of the car as we know it is coming to an end. I think this process will accelerate and we won't be seeing internal combustion cars. I don't know whether they'll be electric cars replacing the hydrogen, but one or the other. And we're also seeing increasing computer intervention in the driving conditions. We already have that. I mean, it's very interesting.

To me too. I think the era of the car as we know it is coming to an end. I think this process will accelerate and we won't be seeing internal combustion cars. I don't know whether they'll be electric cars replacing the hydrogen, but one or the other. And we're also seeing increasing computer intervention in the driving conditions. We already have that. I mean, it's very interesting.

If you look at a car, it's becoming more like an iPhone. An iPhone works because it doesn't work unless you're connected to something. And it's becoming like that with cars. I mean, Tesla now doesn't even have to ask you about changing the software. It just drops it in from the cloud. Now, so far, the attempt to make them self-driving is stalled.

If you look at a car, it's becoming more like an iPhone. An iPhone works because it doesn't work unless you're connected to something. And it's becoming like that with cars. I mean, Tesla now doesn't even have to ask you about changing the software. It just drops it in from the cloud. Now, so far, the attempt to make them self-driving is stalled.

If you look at a car, it's becoming more like an iPhone. An iPhone works because it doesn't work unless you're connected to something. And it's becoming like that with cars. I mean, Tesla now doesn't even have to ask you about changing the software. It just drops it in from the cloud. Now, so far, the attempt to make them self-driving is stalled.