Bryan Curtis

Single digits.

Right?

It does.

It does.

But if you were going to grow, wouldn't you grow into February?

Right.

Week zero is like one of the concepts that makes me laugh about peak sports TV, which we got to in college football.

We have week one, but before week one, we have week zero.

There are games, but zero is not a week.

They're not good games, so it doesn't count as a week, but it's something to watch.

But February, to me, that's always been the dead zone of sports.

There's a famous quote where somebody asked a sports writer, why did you quit?

He said, February, because there's nothing to write about.

So if you're the NFL, what if we stretch that another week?

And we just keep going and bet that you're not going to want to watch regular season NBA as much as you're going to want to watch us.

They did.

Cause you know, 60 odd teams wasn't enough to pick a champion.

The bet that's being made is that they will take the money and they will watch us roll our eyes and they'll say, you're going to watch anyway.

I know you're going to watch.

And let's, you and I could do a self audit about this, right?