Bryan Kramer

Um,

Again, if you want book distribution into bookstores, go with the publisher.

Yeah.

Well, I'm an anomaly, I think.

So my book, just to tell you real quickly, you're talking about H2H, I think.

And so H2H was, like I said, it was a surprise baby.

And the reason it was, it was because I didn't know it was writing the book.

I was writing about the topic for previous two years, which was the reason that I was able to accomplish writing the book.

I was standing on stage keynoting at Bloomberg, and all of a sudden, I was on the screen, and the screen said exactly the title of what then became my book.

And people in the audience, after I moved to the next screen, they stopped me, took me back to that screen, and said, hey, I want to see that.

And they took pictures of it, and it went crazy.

And when I say crazy, I mean it went viral, crazy viral.

It was like over 80 million impressions over the next 48 hours.

It was like we counted at least 15 languages it got translated into.

And over the next two weeks, at least 2,000 bloggers that we could measure were writing about this concept, not to mention just about every magazine out there.

So we knew we had something and needed to get something out.

So literally wrote H2H in four days, collecting all of my, again, my writing from the previous two years, which made it possible to do that and got it out, self-published it, which again, no publisher could ever go that quickly.

So that's why we self-published it.

did you sell and yeah to answer your question we sold probably it's it's now under 15 000 but i'll bet just in that time frame that you asked about it was somewhere around uh seven or eight thousand okay and just to be clear you kept all the revenues from that because you self-published right right well we kept most of it i mean amazon takes some and so on and so what percentage does amazon take

Ooh, I don't remember.