Caitlin V

I used to receive urine samples in the mail.

I had such an interesting job.

And it was my job, by the way, to like...

reach out to and find these people and convince them to join our study and to get tested and to, you know, pee into a cup and mail it to me in downtown Indianapolis that I would drive it over to the lab before they defrosted, by the way.

It was such a, what a time that was.

So I went from having this very, very intense background in scientific rigor to being in the wild west of coaching and just taking on clients who had no real relationship to each other, but I was sort of using them as controls against each other to test different things.

So I also was fortunate in that, like in my formal education, I had not been exposed to and it's partially because there isn't a lot of research or literature that was specific to premature ejaculation or performance anxiety.

So I was going in and able to actually like develop a theory from from pretty much nothing.

It was like doing grounded research.

Because I didn't have exposure to that.

And when I did look into the scientific researches, it was very limited at the time.

This is 10 years ago.

It's still very limited.

It's not a subject that gets a lot of funding.

There's not a lot of money to be made off of premature ejaculation in particular.

They do prescribe SSRIs off-label to treat premature ejaculation, but that's not the major source of income for anyone developing and selling SSRIs.

So there's not a lot of money to be made in it.

So there's not a lot of research going into it.

So I instead would speak to client A and then tell him to try test A and then speak to client B and have him try B and C and then switch it up and then see what client B did with C's protocol.

And I would just keep notes across all of them.