Caitlin V

So they have to have already done these really courageous things of saying like, there is a problem and I'm not capable of solving it on my own.

Huge steps.

So I do coaching, but what I actually sell a lot more of than coaching is courses.

Because I realized really early on that if I put what I was doing with a client into a video course and told men that they could just take it privately at their own pace, without having to actually talk to another person, that they would do that.

It is incredible.

They actually adhere to these courses.

I will buy an online course and kind of like,

dabble a little bit, but I do really well in a container with another human being.

That's where I really thrive.

Unless it's maybe like learning a really specific skill, then I can like stick with the course for a long enough time.

But either way, I developed all these courses because I realized that was a way better way to reach people.

I remember my mission was just get this to as many people as possible.

YouTube is a medium for that mission to get to as many people as possible.

My TV show on Discovery Plus and on HBO Max is just a medium for that.

The course is just a medium for that.

The book, just a medium for that.

How do I get this information to more hands?

And you get it to more people by decreasing the barriers to entry so that they can just do it on their own, on their phone, in the privacy of their own home.

No one has to know that they're going through the course and they can work that out to the degree that they're capable.

You're still kind of doing it on your own, but you're doing it with help.