Cameron Herold

And I think that explanation of the swimmer is a really good data point or a really good example that illustrates that.

And I think that explanation of the swimmer is a really good data point or a really good example that illustrates that.

No, it's very similar in terms of my formula. And my formula is the street smart entrepreneurial kid. That's the way I was groomed, right? And so the focal point that I grew, how I grew 1-800-GOT-JUNK. It's how we grew Gerber Auto Collision. It's how I did the private currency. It's how I've coached people for the last 17 years. I give them the same three-step formula roughly.

No, it's very similar in terms of my formula. And my formula is the street smart entrepreneurial kid. That's the way I was groomed, right? And so the focal point that I grew, how I grew 1-800-GOT-JUNK. It's how we grew Gerber Auto Collision. It's how I did the private currency. It's how I've coached people for the last 17 years. I give them the same three-step formula roughly.

No, it's very similar in terms of my formula. And my formula is the street smart entrepreneurial kid. That's the way I was groomed, right? And so the focal point that I grew, how I grew 1-800-GOT-JUNK. It's how we grew Gerber Auto Collision. It's how I did the private currency. It's how I've coached people for the last 17 years. I give them the same three-step formula roughly.

Number one is you have to charge more of a premium price, right? So I raised the prices at 1-800-GOT-JUNK by 40% within the first month of being there because no one was making money. Brian wasn't, the company wasn't, franchisees weren't, the guys in the trucks weren't. So we became the Starbucks of junk removal or the FedEx of junk removal.

Number one is you have to charge more of a premium price, right? So I raised the prices at 1-800-GOT-JUNK by 40% within the first month of being there because no one was making money. Brian wasn't, the company wasn't, franchisees weren't, the guys in the trucks weren't. So we became the Starbucks of junk removal or the FedEx of junk removal.

Number one is you have to charge more of a premium price, right? So I raised the prices at 1-800-GOT-JUNK by 40% within the first month of being there because no one was making money. Brian wasn't, the company wasn't, franchisees weren't, the guys in the trucks weren't. So we became the Starbucks of junk removal or the FedEx of junk removal.

We just charged more so we could deliver on our promises. That was number one. Number two was we had to make the company into a little bit more than a business, a little bit less than a religion. We had to get into this zone of a cult. So we made all the, put all the cultural systems in place and that's not the free perks, right?

We just charged more so we could deliver on our promises. That was number one. Number two was we had to make the company into a little bit more than a business, a little bit less than a religion. We had to get into this zone of a cult. So we made all the, put all the cultural systems in place and that's not the free perks, right?

We just charged more so we could deliver on our promises. That was number one. Number two was we had to make the company into a little bit more than a business, a little bit less than a religion. We had to get into this zone of a cult. So we made all the, put all the cultural systems in place and that's not the free perks, right?

Culture was alignment with a vivid vision, alignment with core purpose, alignment with a BHAG. It was having the right people systems in place and firing the jerks and the toxic underperformers. So I really work with a lot around companies around culture and And then third was leveraging free press, right?

Culture was alignment with a vivid vision, alignment with core purpose, alignment with a BHAG. It was having the right people systems in place and firing the jerks and the toxic underperformers. So I really work with a lot around companies around culture and And then third was leveraging free press, right?

Culture was alignment with a vivid vision, alignment with core purpose, alignment with a BHAG. It was having the right people systems in place and firing the jerks and the toxic underperformers. So I really work with a lot around companies around culture and And then third was leveraging free press, right?

I actually wrote one of my six books was around called free PR and it's how we landed 5,200 individual unique stories before social media existed. We were on Oprah. If you look up me in the physical magazines of Forbes, entrepreneur, American airlines, like I've been in the actual real magazines. So it's how do you leverage free publicity?

I actually wrote one of my six books was around called free PR and it's how we landed 5,200 individual unique stories before social media existed. We were on Oprah. If you look up me in the physical magazines of Forbes, entrepreneur, American airlines, like I've been in the actual real magazines. So it's how do you leverage free publicity?

I actually wrote one of my six books was around called free PR and it's how we landed 5,200 individual unique stories before social media existed. We were on Oprah. If you look up me in the physical magazines of Forbes, entrepreneur, American airlines, like I've been in the actual real magazines. So it's how do you leverage free publicity?

That's probably my formula is, is, is kind of doing that, that course, but it's all around culture.

That's probably my formula is, is, is kind of doing that, that course, but it's all around culture.

That's probably my formula is, is, is kind of doing that, that course, but it's all around culture.