Candace Nelson

And I will... One note about the Skims versus Spanx thing, and I'm not familiar with them side by side.

I'm definitely a longtime Spanx user and lover.

But one thing Kim brought to the table, which is another way to start a business, is her incredible community, right?

One...

way that people are starting businesses these days is by becoming influencers, developing this fanatical base of like, they're not customers, they're only consuming you, but this community and then you kind of figure out what you want to put out into the world because you have this community and audience of people that will buy anything from you.

So Kim kind of did it obviously that way.

And that's that's a real asset these days.

But then my friend Gail Becker, for example, with Kali Power, she was the first to bring cauliflower pizza crust to supermarkets.

And it was, again, leaning into a frustration.

She had two boys who were celiac.

They couldn't eat regular pizza.

And she noticed this viral trend online.

cauliflower pizza.

And so she tried it and it took her an hour and a half or two hours to like grate the cauliflower and squeeze it all out and do the whole thing.

And she was like, this was delicious, but my God, I can't do that again.

And so she actually found her idea and granted, you know, cauliflower pizza was around.

It just wasn't in supermarkets and

plenty of pizza crusts were around, but not her style.

And so she leaned into a viral internet trend and created Kali Power.

And that's been an incredibly successful brand.