Confidence Classic: Dream It, Bet On It, Build It with Candace Nelson, Founder of Sprinkles Cupcakes
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What led Candace Nelson to become an entrepreneur?
Every day was grueling. I mean, physically grueling. It was like I was rolling downhill and all of these magical things kept happening. And I've learned since then, I mean, there was a moment in time where I was like, oh yeah, I got this. I got this entrepreneurship thing. I'm good. I do this pretty well. And I made a couple of decisions that were not as intentional or maybe as aligned and And fell flat on my face. And I was like, right, right.
How did getting fired become a turning point for Candace?
Good reminder. Move with intention. Make sure everything is aligned. Purpose driven. Grounded in a bigger why. That's what really moves the needle.
Come on this journey with me. Each week when you join me, we are going to chase down our goals. Overcome adversity and set you up for a better tomorrow.
I'm ready for my close-up.
What does it mean to follow 'breadcrumbs' in your career?
Tell me, have you been enjoying these new bonus confidence classics episodes we've been dropping on you every week? We've literally hundreds of episodes for you to listen to. So these bonuses are a great way to help you find the ones you may have already missed. I hope you love this one as much as I do. Hi, and welcome back. I'm so excited for you to meet our guest this week. Candice Nelson is a serial entrepreneur, New York Times bestselling author, Wall Street Journal contributor, angel investor, TV personality, executive producer, and mom. Candice worked in investment banking, sounds boring, and then at an internet startup before shifting gears to follow her passion and attend history school. In 05, she opened the doors to Sprinkles.
I think you've heard of it.
How can one believer change the trajectory of your life?
the world's first cupcake bakery. Despite their early naysayers, her tiny bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon. In 2012, Sprinkles introduced its Cupcake ATM, a cutting edge contactless cupcake delivery system. Today, Sprinkles has sold more than 200 million cupcakes and has more than 20 stores, 30 cupcake ATMs, and 1,000 employees. In 2017, Candice co-founded Pizzana, a fast-growing chain of award-winning Neonapolitan pizzerias, leading the third wave of pizza in the U.S., Pizzana cemented Los Angeles as a pizza destination and revolutionized pizza takeout with its innovative heat and slice at home method. Pizzana also ships frozen pizzas nationwide.
In 2021, Candice co-created and executive produced Best in Dough, Hulu show starring Pete Sanna, executive chef Danielle Uditi. Through CN2 Ventures, a family office and venture studio, Candice has backed a diverse portfolio of startups in a specialty food, retail, health, wellness, and early childhood spaces with a focus on female and underrepresented founders.
What distinguishes dreamers from doers in entrepreneurship?
Candice is also a beloved global baking personality. On the small screen, she starred in Netflix's Sugar Rush and Food Network's Cupcake Wars. She is also the author of the New York Times bestselling cookbook, The Sprinkles Baking Book. She lives in LA with her husband and two sons. Candice, thank you so much for being here today.
I am delighted to be here. Thank you for having me.
Oh my gosh, Candice, let's get into it. For those that don't know your story or oftentimes, and you know this, people just see the success on the outside. And I hate, hate, hate that because then they can't relate to where they are.
Why are 'crazy ideas' often future revenue streams?
I love that you were fired because I was fired. And I love the massive success that you have obtained. Can you take us back to what was going on back when you were investment banking and what happened to you?
So I was raised in a very risk averse family. So there was no inkling that I would ever become an entrepreneur. My dad was a corporate lawyer. We moved around internationally all of our life and the priority was education. So I went to a very academic boarding school. I went to a great liberal arts college. And then from that, I was recruited into an investment bank in Silicon Valley.
How can imposter syndrome be reframed as a sign of growth?
Well, actually in San Francisco, but we were working with tech companies in Silicon Valley. And, you know, just figured I would keep marching my way up the pathway to success. But of course, that was the dot-com boom days.
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Chapters
8 chapters
1
What led Candace Nelson to become an entrepreneur?
0:00–0:24
2
How did getting fired become a turning point for Candace?
0:24–0:47
3
What does it mean to follow 'breadcrumbs' in your career?
0:47–1:33
4
How can one believer change the trajectory of your life?
1:33–2:48
5
What distinguishes dreamers from doers in entrepreneurship?
2:48–3:23
6
Why are 'crazy ideas' often future revenue streams?
3:23–3:58
7
How can imposter syndrome be reframed as a sign of growth?
3:58–5:02
8
What actionable steps does Candace provide for aspiring entrepreneurs?
5:02–47:18
Speakers
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