Candace Nelson

And of course has spawned so many other competitors.

That's so true.

It's so true.

But also, it sounds simple, but it's not.

You have to be open to the opportunity.

You have to be eyes open, looking for it, instead of just grumbling at frustration, leaning into it and thinking, what if?

How could I solve this?

Am I the one to solve this?

Absolutely.

So it's your unique insight.

You know, I spent my whole life feeling different because I had been raised overseas and for whatever other reasons, you know, I felt like an outsider.

And what I realized was I had this interest and passion for baking that none of my friends shared.

It made me different, but it gave me my unique insight because I had this business experience.

I had this passion for baking.

I had this very unique aha moment that was only something for my eyes or not necessarily just for my eyes, but I was the one person who took action on it.

So in the early days of Sprinkles, I remember so many people coming in and saying, this was my idea.

And at first I was like, oh, that's kind of rude.

But what I realized was they were really just highlighting the difference between the dreamers and the doers because it's not enough to just have the idea, right?

You have to take the action.

The action is the all-important step.