Candy Valentino
speaker
464 appearances
1 recordings
1 series
first heard Feb 2026
last heard 3 Feb
Candy Valentino’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
And I remember thinking, I'm so grateful that I read those books.
And I know that in the late 90s, it was a totally different time than it is now.
But I feel that we've missed a lot of the fundamentals.
I feel that we've missed and complicated a lot of things.
But business and wealth is very simple.
When we take everything away and we strip it down, you can only grow business by increasing sales or decreasing expenses.
That's it.
You increase sales, decrease expenses.
Simple.
How do we increase sales?
We either add a new customer, get an existing customer to buy more frequently, get an existing customer to buy more, average cart, average ticket, or raise our prices.
Every single other strategy in life to business growth falls under one of those four.
And the first, customer acquisition, is always the most expensive.
The fourth, raise your prices, is what most people go to and it's typically wrong because they don't have the business acumen on their finances to even know what their profit margins or their gross profit is to know if they should raise their prices.
So I wanted to write the book to make it easy and accessible for everyone to understand.
I take very complex business topics and break them down so that everyone has the data and the numbers in order to know what to do next.
So it's more of a playbook than it is a book of theory and ideas.
I always say ideas won't build you a million dollar business and it won't create a million dollars.
It's the execution and implementation of the idea that does.
And that's what I feel like is really lacking.
Showing 381–400 of 464 · page 20 of 24
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