Carlo Cisco

Within six weeks, they expanded to all of their New York locations.

Yeah, it's a lot of reservations.

Check size, I don't know specifically for Tao.

I know across the board, it tends to be around 20 to 30%.

So it's not

a huge magnitude, but it is higher.

And that is, you know, with the benefit factored in, whether that's free drinks or a discount or whatever the case may be, like after providing that benefit, they're still making more money.

So so it depends on, of course, who the person is, how they like to experience things.

Right.

There's going to be a degree of variance.

But typically what happens is when you're getting some sort of incentive that elevates your experience, you end up like investing further and elevating that experience.

So like, you know, if you're saving 30 percent on a dinner, let's say.

you tend to order an extra round of drinks or get an extra appetizer or maybe do things that you wouldn't normally would.

And what's cool about it is like, it makes your experience at that place so much better.

It becomes like much more of a night out, much more memorable.

Um, and I would say that's actually even more amplified with hotels.

So, so for example, like I booked, well, obviously I book all my hotels through us, but, uh, but before our hotel program was as good as it was today, I actually didn't do that.

Um, I used to use whoever had the best rates, but, but now, uh,

Um, you know, saving over a thousand dollars on a trip, like it'd be hard if you're, if you're staying somewhere for more than three nights, not to save over a thousand dollars.

And it's typically in the range of like, you know,