Caroline Hyde

But so was pharma, big pharma.

You know, as I sat on my couch watching that, something that struck me.

What's the data behind that, please?

The one thing that a lot of people struggle to understand is with some of the bigger ads from some of the bigger technology companies, a lot of them were released in advance of the Super Bowl, right?

They're posted wherever they're posted.

What's the strategy behind that?

Kevin Krim, CEO of EDO and a long time ago also, I should say, was global head of digital at Bloomberg.

Thank you very much.

Now coming up, Workday's co-founder comes back for the top job at the company, effective immediately.

We'll have that surprise news next.

This is Bloomberg Tech.

Okay, some news.

Workday co-founder and current executive chair, Anil Basri, is returning as CEO.

He's replacing Karl Eschenbach with the change effective immediately.

The news comes just days after Workday announces cutting about 400 jobs.

Who's across it?

Bloomberg's Brodie Ford.

It's the Monday after the Super Bowl.

The phone rings 5 a.m.

The editor's saying, Brodie, get to your desk, Workday.