Caryn Seidman-Becker
👤 SpeakerAppearances Over Time
Podcast Appearances
Again, the test was free.
All you have to do is spit.
Not hard.
Save your life.
Save your kid's life.
Really freaking hard.
Inertia.
is really a tough thing to overcome.
So trying to incent people to move and to do things takes a little bit of time.
You got to cut through the noise.
I do think having humans bring it to life like we did with our ambassadors, word of mouth is powerful.
But also, it's a fragile world we live in.
So a fund manager used to say it's the staircase up and the elevator down.
We've experienced that.
Somebody tweets something negative.
It's one person's opinion in a moment in time goes viral.
And that's the story.
It's fragile.
I could do a better job of sharing our story and telling our story and humanizing our story.
I certainly think we have opportunities on that.