Casey Hill

speaker

234 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Casey Hill’s voice in public audio — every appearance, attributed to the second.

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Top Founders · How ActiveCampaign hit $100m ARR on way to $300m · 27 Aug 2024 podcast

So those are the two spots that it serves on.

But I'm not focused on MQLs and I'm not focused on leads generated in my role.

All right, let's wrap up here.

Influencers.

Yeah, for sure.

So it's a large conversation.

I know we don't have a ton of time.

So what I'll say is at a very high level, there's kind of like three buckets.

There's performance-oriented deals.

That's what we started with.

With performance-oriented deals, you have a certain amount of target accounts.

So I would sit down with a brand and I would say, hey, in the next quarter, our target accounts is 20 paid accounts.

I would then take the average amount that a customer would pay through one year.

And that would be the cash that I would split 50, 50.

So let's just say the average customer pays $2,000 a year, right?

And they have a target account of 10.

So that's $20,000.

So I would pay that influencer $10,000 upfront.

They would get the remaining $10,000 if they hit that specific target.

And they'd have a whole set of deliverables, social posts,

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