Casey Hill

videos they'd made mentioning us at conferences, all these different kind of activatables would be in that contract.

And what I liked about that model specifically is you're very much in the trenches and you have, you know, you both have the same incentives because they want to get the renewal.

They want to get their second 50% and they also want to get it renewed for next quarter.

And it's very tangible, the outcome.

The challenge with influencer marketing is often someone does a post, it gets some views, but what's the actual revenue impact of it?

Performance model solves for that.

Yeah, Raj from Startup Hype Man has definitely been one that has been really successful.

Ashley Stahl has been another influencer who's done well with us.

Balaji is new, just kind of starting out, but he's doing well.

What's Ashley's brand?

Ashley Stahl, she handles a number of different markets, but essentially works in the creator space, I would say, in terms of her ICP.

Balaji, he's kind of more focused in the SaaS vertical.

So he does a lot of content.

He's kind of like a deep B2B marketer, been doing that for more than a decade.

Very cool.

All right.

Do you know how much you paid influencers over the past 30 days just on rewards?

Yes.

Yeah, I'm not going to get into like specific numbers, but what I will say is that the contracts are essentially like cash based split in a 50 50 based on target accounts is like the standardized model.

We're going more into video.