Casey Hill

Inside of the video realm, what I'd recommend is if you're looking at short form content targeting a CPM of $30 to $60, if you're going for long form video content, that number can get pushed up quite a bit, $100 to even $200 CPM for long form content because obviously it sticks around and you can leverage it in a lot of other places like sales enablement, etc.

So that's actually kind of the area that we're currently moving through.

Again, for the sake of time, we won't go through all the stuff that we did on the first phase, but the phase we're at right now is to focus a lot more intentionally on video content.

And so that has been a major push for us across all those channels.

Yeah, it's probably up between 30 and 50 right now.

Yeah, yeah, it's about 30 to 50.

And it's a blend between micro and mid-tier.

We don't have like a ton of macro, macro being kind of defined as people that would be, you know, six figure plus contract in a given quarter period.

Understood.

Hey, where can people find you online if they want to follow you?

Yeah.

Casey Hill is my tag on LinkedIn.

And this is where I post a lot of just kind of firsthand, like what we're doing today, just sharing what we're doing, what the results are.

So if you're looking for growth insights, that's a great place to find me.