Casey Hill

27,000.

27,000 what, customers?

27,000 in ARR impacted.

So in terms of new revenue.

So one bucket is actually revenue.

And we look at that both through hockey stack as well as direct attribution.

If we say, hey, nine people signed up this month and became paid users and they put podcasts as how they heard about us, that's something that we can use as part of that calculation.

As well as that, there's a brand awareness layer too.

ActiveCampaign has a substantial market share in the marketing automation mix.

And so because of that, we also do look at impressions.

10 million impressions over the last year between LinkedIn, 6 million impressions, Reddit, 3 million impressions, and the rest coming from Quora.

And so that's another factor that I'm essentially measured on.

And also doing more and more work on the video space.

So if anyone follows my LinkedIn, you'll see I'm producing a ton of video content and we're testing and experimenting with that medium right now.

Yeah, I don't know the total number of leads.

I can tell you that as a brand, ActiveCampaign does north of 50,000 trials a month.

I don't know exactly how many leads feed into that at the top end.

So it's both.

As I noted, it's revenue impacted directly.

So it's tracked revenue through multi-touch attribution software in HockeyStack, as well as the impression layer and the overall awareness.