Casey Hill

Yeah, I'm happy to talk about the podcast as well.

But that's that I'm specifically talking about a newsletter right now.

The podcast, which is a top three podcast is called Angles and Insights.

Our first episode was a debate between Wade Foster, the founder of Zapier and Jason Lumpkin.

And so basically the format is you get on to

you know, prominent billionaire, essentially founders, and we had them debate different issues like around AI, around remote work, around their top performing marketing channels.

And so, that format takes a lot of time and a lot of curation to get people into that format and to get them to kind of be at ease in that.

So, we've actually only had that one episode so far.

We have some really exciting guests coming up, but I'm going to keep that on the DL till it's released.

But yeah, that's a really exciting podcast and format.

And that's gotten, I think, 4,000 plus downloads on the first episode, but also hundreds of thousands of impressions if you count the LinkedIn content that is talking about it.

So yeah, it's been awesome.

Yeah, for sure.

So it kind of depends.

There's a couple of different metrics and a couple of different core KPIs that I am essentially measured on.

So one is on revenue impacted.

And we actually use a tool called HockeyStack.

So HockeyStack looks across all these different channels and looks at the revenue impact.

And we use things like marketing mix modeling to actually track things like LinkedIn.

Like they did a report last month, they can show 27,000 in direct revenue impacted by Casey's LinkedIn, just my LinkedIn.