Casey Newton

Let's just go ahead and do that so that when anybody searches Game of Thrones trailer, maybe we'll rise to the top and we'll be able to gain that ad revenue. And here's where I do think the publishers just made a mistake because there was a lot of easy traffic that was available. The...

Let's just go ahead and do that so that when anybody searches Game of Thrones trailer, maybe we'll rise to the top and we'll be able to gain that ad revenue. And here's where I do think the publishers just made a mistake because there was a lot of easy traffic that was available. The...

output wasn't actually that high in journalistic quality, but the revenue that was coming in from all those visits was like pretty good. And so this dynamic was just created where these big digital publishers just saw this ocean of traffic available to them.

output wasn't actually that high in journalistic quality, but the revenue that was coming in from all those visits was like pretty good. And so this dynamic was just created where these big digital publishers just saw this ocean of traffic available to them.

output wasn't actually that high in journalistic quality, but the revenue that was coming in from all those visits was like pretty good. And so this dynamic was just created where these big digital publishers just saw this ocean of traffic available to them.

And all they had to do is figure out what are people searching for and what's the like cheapest webpage that we can quickly get up to take advantage of the traffic.

And all they had to do is figure out what are people searching for and what's the like cheapest webpage that we can quickly get up to take advantage of the traffic.

And all they had to do is figure out what are people searching for and what's the like cheapest webpage that we can quickly get up to take advantage of the traffic.

Yeah, one of the most popular queries on Google, as you might imagine, is what time is the Super Bowl? Because that is a day, I'm told, when people who do not ordinarily watch football games will watch a football game. And they don't know what time it is, PJ. Without looking, do you know what time football games are on?

Yeah, one of the most popular queries on Google, as you might imagine, is what time is the Super Bowl? Because that is a day, I'm told, when people who do not ordinarily watch football games will watch a football game. And they don't know what time it is, PJ. Without looking, do you know what time football games are on?

Yeah, one of the most popular queries on Google, as you might imagine, is what time is the Super Bowl? Because that is a day, I'm told, when people who do not ordinarily watch football games will watch a football game. And they don't know what time it is, PJ. Without looking, do you know what time football games are on?

Is it 5 p.m.? When's the kickoff show?

Is it 5 p.m.? When's the kickoff show?

Is it 5 p.m.? When's the kickoff show?

So the Huffington Post realizes that it can write an article that answers the question, what time is the Super Bowl? And it will be a traffic bonanza akin to the Super Bowl itself. The what time is the Super Bowl post is the Super Bowl of SEO traffic for the Huffington Post.

So the Huffington Post realizes that it can write an article that answers the question, what time is the Super Bowl? And it will be a traffic bonanza akin to the Super Bowl itself. The what time is the Super Bowl post is the Super Bowl of SEO traffic for the Huffington Post.

So the Huffington Post realizes that it can write an article that answers the question, what time is the Super Bowl? And it will be a traffic bonanza akin to the Super Bowl itself. The what time is the Super Bowl post is the Super Bowl of SEO traffic for the Huffington Post.

And you can probably guess what the ultimate conclusion of the story, which is that Google says, we also know what time the Super Bowl is. We're just going to start showing it on top of search results.

And you can probably guess what the ultimate conclusion of the story, which is that Google says, we also know what time the Super Bowl is. We're just going to start showing it on top of search results.

And you can probably guess what the ultimate conclusion of the story, which is that Google says, we also know what time the Super Bowl is. We're just going to start showing it on top of search results.