Casey Newton

So maybe it used to take five links before you would see what they call an organic result, so a result that has not been paid for. Now I think it's up to seven, right? Now maybe most people don't even realize that those are sponsored links and they're perfectly happy to click on ads all day.

So maybe it used to take five links before you would see what they call an organic result, so a result that has not been paid for. Now I think it's up to seven, right? Now maybe most people don't even realize that those are sponsored links and they're perfectly happy to click on ads all day.

So maybe it used to take five links before you would see what they call an organic result, so a result that has not been paid for. Now I think it's up to seven, right? Now maybe most people don't even realize that those are sponsored links and they're perfectly happy to click on ads all day.

But for people who are a little bit savvier and who just kind of wanted to see a web that wasn't totally corrupted by commercial values, that just feels like it is harder to find. And it is in part because people are not making as much stuff for the web as they used to because there is not as much money in it.

But for people who are a little bit savvier and who just kind of wanted to see a web that wasn't totally corrupted by commercial values, that just feels like it is harder to find. And it is in part because people are not making as much stuff for the web as they used to because there is not as much money in it.

But for people who are a little bit savvier and who just kind of wanted to see a web that wasn't totally corrupted by commercial values, that just feels like it is harder to find. And it is in part because people are not making as much stuff for the web as they used to because there is not as much money in it.

They always have been. I mean, this is kind of what led a former Googler in the early days to coin their famous catchphrase, don't be evil. This was what don't be evil was about. It was about not compromising the integrity of what they were doing by reaching for the easy revenue.

They always have been. I mean, this is kind of what led a former Googler in the early days to coin their famous catchphrase, don't be evil. This was what don't be evil was about. It was about not compromising the integrity of what they were doing by reaching for the easy revenue.

They always have been. I mean, this is kind of what led a former Googler in the early days to coin their famous catchphrase, don't be evil. This was what don't be evil was about. It was about not compromising the integrity of what they were doing by reaching for the easy revenue.

And over time, I think that they have just reached more and more for the easy revenue and have not thought enough about the health of the broader web ecosystem that ultimately they do depend on.

And over time, I think that they have just reached more and more for the easy revenue and have not thought enough about the health of the broader web ecosystem that ultimately they do depend on.

And over time, I think that they have just reached more and more for the easy revenue and have not thought enough about the health of the broader web ecosystem that ultimately they do depend on.

So this week at Google I.O., they laid out some changes to the way that search results will work. And there's the way that it will work in the near future, and then there's the way that it will work in the medium term.

So this week at Google I.O., they laid out some changes to the way that search results will work. And there's the way that it will work in the near future, and then there's the way that it will work in the medium term.

So this week at Google I.O., they laid out some changes to the way that search results will work. And there's the way that it will work in the near future, and then there's the way that it will work in the medium term.

The way that it's going to work in the near-term future, and in fact, a lot of people have had this feature already in preview, I've had it for several months now, is when you search for some things, Google will just show you an AI-generated summary of the results. So if you say something like, what's the best laptop I can buy right now?

The way that it's going to work in the near-term future, and in fact, a lot of people have had this feature already in preview, I've had it for several months now, is when you search for some things, Google will just show you an AI-generated summary of the results. So if you say something like, what's the best laptop I can buy right now?

The way that it's going to work in the near-term future, and in fact, a lot of people have had this feature already in preview, I've had it for several months now, is when you search for some things, Google will just show you an AI-generated summary of the results. So if you say something like, what's the best laptop I can buy right now?

Before this feature rolled out, you would see a list of links to sites like Wirecutter that had done a lot of rigorous testing of laptops. Now, with what Google is calling AI overviews, it'll say like, here are some of the best laptops of 2024 as judged by experts. And they'll sort of look at

Before this feature rolled out, you would see a list of links to sites like Wirecutter that had done a lot of rigorous testing of laptops. Now, with what Google is calling AI overviews, it'll say like, here are some of the best laptops of 2024 as judged by experts. And they'll sort of look at