Casey Newton

And it is that shift, Google sort of realizing if what people are looking for from us are just answers, we don't have to leave it to the Huffington Post and all these other hangers on to answer people's questions. We can just start doing it for them.

And it is that shift, Google sort of realizing if what people are looking for from us are just answers, we don't have to leave it to the Huffington Post and all these other hangers on to answer people's questions. We can just start doing it for them.

And it is that shift, Google sort of realizing if what people are looking for from us are just answers, we don't have to leave it to the Huffington Post and all these other hangers on to answer people's questions. We can just start doing it for them.

And if you are the frog in the pot of water that the entire media industry has been for the past 25 years, this is when the temperature went up by five degrees.

And if you are the frog in the pot of water that the entire media industry has been for the past 25 years, this is when the temperature went up by five degrees.

And if you are the frog in the pot of water that the entire media industry has been for the past 25 years, this is when the temperature went up by five degrees.

Yes, but only in the sense that I thought, well, here is a place where Google's power is increasing. I've been writing about Google for more than 10 years, and I would say the whole time they've been trying to figure out how can we answer more people's questions on what they call the SERP or the Search Engine Results Page. It's an acronym.

Yes, but only in the sense that I thought, well, here is a place where Google's power is increasing. I've been writing about Google for more than 10 years, and I would say the whole time they've been trying to figure out how can we answer more people's questions on what they call the SERP or the Search Engine Results Page. It's an acronym.

Yes, but only in the sense that I thought, well, here is a place where Google's power is increasing. I've been writing about Google for more than 10 years, and I would say the whole time they've been trying to figure out how can we answer more people's questions on what they call the SERP or the Search Engine Results Page. It's an acronym.

And to me, one of the most interesting statistics about Google over the past two decades is the rise of what they call the zero-click search. which is the search that does not result in any outbound traffic to anything. You sort of flash back to the first days of Google.

And to me, one of the most interesting statistics about Google over the past two decades is the rise of what they call the zero-click search. which is the search that does not result in any outbound traffic to anything. You sort of flash back to the first days of Google.

And to me, one of the most interesting statistics about Google over the past two decades is the rise of what they call the zero-click search. which is the search that does not result in any outbound traffic to anything. You sort of flash back to the first days of Google.

I would guess that almost every search resulted in a click to somewhere because Google itself didn't know anything except for maybe where the webpage was that you were looking for. But then you get into the 2010s, and all of a sudden, it's not just answering what time is the Super Bowl, it's pulling snippets out of Wikipedia. It is telling you what movies actors are in.

I would guess that almost every search resulted in a click to somewhere because Google itself didn't know anything except for maybe where the webpage was that you were looking for. But then you get into the 2010s, and all of a sudden, it's not just answering what time is the Super Bowl, it's pulling snippets out of Wikipedia. It is telling you what movies actors are in.

I would guess that almost every search resulted in a click to somewhere because Google itself didn't know anything except for maybe where the webpage was that you were looking for. But then you get into the 2010s, and all of a sudden, it's not just answering what time is the Super Bowl, it's pulling snippets out of Wikipedia. It is telling you what movies actors are in.

It's telling you what movies directors have directed. And all of this is appearing in various little boxes and carousels on top of the classic 10 blue links that have always been the heart of Google.

It's telling you what movies directors have directed. And all of this is appearing in various little boxes and carousels on top of the classic 10 blue links that have always been the heart of Google.

It's telling you what movies directors have directed. And all of this is appearing in various little boxes and carousels on top of the classic 10 blue links that have always been the heart of Google.

And so, yeah, what I noted over the past decade was every year, there's another box, there's another widget, there's another answer, and there's one fewer what time is the Super Bowl bonanza for publishers to count on.

And so, yeah, what I noted over the past decade was every year, there's another box, there's another widget, there's another answer, and there's one fewer what time is the Super Bowl bonanza for publishers to count on.