Casey Zeman

Got it.

You've got to do protein shakes in between your protein shake in every episode.

Yeah, I think that...

Well, before we were actually doing our, we were measuring our churn by year.

And so that's fine.

And I think if I recall, we are looking at a 30% churn over a year.

Um, and, uh, and so,

I guess if you just take that and you multiply that or divide that by 12, that will kind of give you the monthly churn rate.

Some of the things that we incorporated to clean up that churn was we added a 30-day onboarding sequence.

Every new customer gets an onboarding call as well.

And we've had, we added office hours, basically where they can come into the Facebook group.

So

With some of those additional elements, we've seen an improvement upon churn.

And of course, now that we are moving into the monthly, we're seeing that sort of change.

I don't have full numbers, but we are using...

for recovery of like let's say credit cards we're using a platform called gravy um to help us with our recovery of like failed credit cards and things like that and that's uh we're in early stages with that but it's looking like that's actually going to be doing a lot of improvement upon like just getting people with their credit cards back up and running that's good and then last question on economics to acquire new customers what are you paying to acquire new customers on average would you say

I'd say for acquisition of a new customer, we're probably talking about $50 to $75 for a new customer acquisition.

We're just barely under the mark of what the monthly would be, but then we're assuming that they're going to stick around for...

Hopefully, obviously more than three to four months.

But, you know, if we're if we're looking at that, the sort of, you know, the average, the average is about three and a half months is what we were calculating when we were doing it on the yearly basis.