Casey Zeman
๐ค SpeakerAppearances Over Time
Podcast Appearances
even though it was difficult to kind of do that on the yearly.
Then we started implementing.
Well, no, I mean, you can't have a refund after 30 days.
So, um, okay.
Right?
No, we started doing the, we, we started looking at, sorry, we started looking at the, the, the, the monthly.
Um, and we, I think what we were doing is, is I'm trying to remember how we were doing it, but I think we were, I think basically we were looking at the monthly at the beginning of the
first half of this year and looking at what the lifetime value of the customer was.
And so based on that, we calculated about three and a half months was basically where that window was coming into play.
Right, but there was something we were doing for last year that we were sort of assessing this.
I'm not sure how we were doing it, but we were doing something.
Yeah.
OK.
So that's right.
That's right.
That's right.
So the yearly was that the yearly was calculated at three years.
Right.
That's that's what that's what my CEO sent over.
And then right now we've been looking at the monthly the monthly churn is about three and a half months.