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Casey Zeman

๐Ÿ‘ค Speaker
194 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

even though it was difficult to kind of do that on the yearly.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Then we started implementing.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Well, no, I mean, you can't have a refund after 30 days.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

So, um, okay.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Right?

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

No, we started doing the, we, we started looking at, sorry, we started looking at the, the, the, the monthly.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Um, and we, I think what we were doing is, is I'm trying to remember how we were doing it, but I think we were, I think basically we were looking at the monthly at the beginning of the

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

first half of this year and looking at what the lifetime value of the customer was.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

And so based on that, we calculated about three and a half months was basically where that window was coming into play.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Right, but there was something we were doing for last year that we were sort of assessing this.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

I'm not sure how we were doing it, but we were doing something.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

OK.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

So that's right.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

That's right.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

That's right.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

So the yearly was that the yearly was calculated at three years.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

Right.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

That's that's what that's what my CEO sent over.

SaaS Interviews with CEOs, Startups, Founders
1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High

And then right now we've been looking at the monthly the monthly churn is about three and a half months.