Cat Matson

speaker
1,623 appearances 6 recordings 1 series first heard May 2026 last heard 6 Aug

Cat Matson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
3 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 3.

Appearances

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all of my opportunities.
I often talk about the fact that communication is the most powerful skill that you can have.
But really what
what sits at the heart of that, like what sits underneath both of those statements, is relationships.
Relationships drive everything.
And in fact the wonderful Sam Garcia often says that um business is actually just a series of relationships.
selling is just building relationships.
And so if you don't know how to build relationships
If you struggle with
deepening relationships, then you're going to struggle with
Client delivery, you're going to struggle with career progression.
You're going to struggle with business growth.
And look, if you're in your mid forties and older, you're gonna be sitting there going, Yeah, no no kidding, cat, no no no big deal.
But I'm gonna ask you, when was the last time you actually consciously involve uh uh consciously took the time out to invest in relationships? 'Cause as I said, now that more of us are working from home more.
Those natural incidental accidental spaces where we developed relationships are
A dissipating.
So if relationships are a key business skill, how do you deepen relationships?
Well, the first way that you deepen relationships is by building
Trust.
And how do you build trust?
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