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Cathryn

๐Ÿ‘ค Speaker
107 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

Nathan loves numbers.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So the Kickstarter did $322,696.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So it's like $322,000 for the Kickstarter.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

Well, we just launched.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

Not yet.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So the pro the product we started developing last year, but we started, we're like, okay, we have to have an email list to launch our Kickstarter.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So our goal was to have like 2,500 subscribers.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

We got to 3,235.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So we did a giveaway.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So we basically bundled up a bunch of like productivity tools, books, um, software, basically anything that we love, um,

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

That, you know, it's going to be targeted to the niche that we were looking for, which is like people that are trying to improve themselves, trying to, you know, personal growth, productivity.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So we're like, okay, what are the coolest tools?

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

We bundled that out, but it was about a thousand dollar package.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

And we got 1800 subscribers for that giveaway, which lasted about a month.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

We had a landing page specifically for the product.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So we just, you know, it was a very simple page telling them it was coming soon.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

We got about three 50 from that.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

So it was very targeted.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

The people wanted this product.

SaaS Interviews with CEOs, Startups, Founders
How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192

And then I wrote some content marketing on medium, which I did like content upgrades for, which are just like PDFs of extra stuff people do get.