How to Sell 10,000 Units of a Physical Product Fast with Cathryn and Allen Episode 192
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What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.
What inspired Cathryn and Allen to start BestSelf Co.?
Five and six million.
How did Kickstarter help in launching their first product?
He is hell-bent on global domination.
What profit margins does BestSelf Co. achieve on their products?
We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Dustin Goodwin.
Why did they choose Shopify for their online store?
He's in the HR industry, specifically in the software as a service space, looking to increase his revenue. So congratulations, Dustin. For your guys' chance to win 100 bucks every Monday on the show to build your idea, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444. Again, text the word Nathan to 33444. All right, Top Tribe, keep listening every morning. Tomorrow morning, you're going to love our guest. His name is Jared Fuller, and he walks through how PandaDoc will hit $10 million in annual recurring revenue this year alone.
How did BestSelf Co. grow their email subscriber list?
Okay, Top Tribe. Good morning.
What principles of psychology are incorporated into their products?
Good morning. I have got this fantastic book in my hand with beautiful packaging and I've got the thinkers behind it with me today. Their names are Catherine and Alan and I do not have bios for them. So we're going to do it together. Catherine and Alan, are you guys ready to take us to the top? We're ready. All right.
Hell yeah.
Hell yeah. Let's do this. So I don't have a bio.
How did they validate their product idea before launching?
Tell us what bestself.co is and a little bit about yourselves. Alan, why don't you start?
Sure. Bestself.co is the company that Catherine and I started to help people become the best version of themselves.
And Catherine, Alan, both of you guys, what's your background? I mean, why'd you get into this?
Well, so I used to be an architect and I started a business on the side. I ended up making enough money. I quit being an architect, but I still wasn't seeing the success that I wanted until I started applying like the principles of successful people do. So it's about like goal setting, getting your routine, your good habits. So once I started following all of these things that work really well, things just started to do much better. And then I got passionate about, okay, well, how do we create products that help people become the best version of themselves? And then, you know, Alan and I were accountability partners working on different businesses. And this was sort of started as like a passion project between the two of us.
Wait, so are you guys like, is there a romantic connection here or just business?
Hell no.
Well, I just wanted to ask. Alan, Alan, shots fired.
Holy mackerel. I'm kidding. We're both married to different people.
Oh, got it. Good. Well, see, I'm glad we got that cleared up. So again, I have this journal in front of me. here's what i struggle with with all these kinds of journals because there are so many hitting them although i will tell you yours is the most beautifully packaged in design one that i've seen there's a lot of people schlapping around things that are not as well packaged and you know i'm sitting here opening it and and the the spacing between the top part of the box and the bottom and when you open it how the air just barely fits through the edges i mean it makes for it just it's a great experience opening this thing We wanted to give the Apple experience. Yeah, it really is actually. I mean, I actually did think of that when I was opening it.
Here's my question. Why the hell do you guys care about helping everybody else be productive? Why not just build this thing for yourself?
Oh, cause we, well, actually we did Nathan, we, we did build this for ourselves. So we were struggling on our own and we're like, Oh, I need a system in place. So I, I built my daily ritual system, Catherine built hers. And then once we realized that, Hey, we both have like sort of the same system going on here. Um, and I'm tired of writing it in manually every day. Can we just like build this for ourselves? And we told the,
people that we knew really expensive to put a physical product out if it's just the two of us.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–0:18
2
What inspired Cathryn and Allen to start BestSelf Co.?
0:18–0:19
3
How did Kickstarter help in launching their first product?
0:19–0:21
4
What profit margins does BestSelf Co. achieve on their products?
0:21–0:32
5
Why did they choose Shopify for their online store?
0:32–1:10
6
How did BestSelf Co. grow their email subscriber list?
1:10–1:12
7
What principles of psychology are incorporated into their products?
1:12–1:33
8
How did they validate their product idea before launching?
1:33–22:08
Speakers
3 identifiedMore from Top Founders
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