Allen

Sure.

Bestself.co is the company that Catherine and I started to help people become the best version of themselves.

Oh, cause we, well, actually we did Nathan, we, we did build this for ourselves.

So we were struggling on our own and we're like, Oh, I need a system in place.

So I, I built my daily ritual system, Catherine built hers.

And then once we realized that, Hey, we both have like sort of the same system going on here.

Um, and I'm tired of writing it in manually every day.

Can we just like build this for ourselves?

And we told the,

Yeah.

That was huge.

And there's a second, second reason.

The second reason is because Shopify does this competition where you, if you open up a new store,

Uh, it's called build a business competition and whoever gets the most sales, uh, or the top three people who get the most sales top three stores, they'll get, uh, some sort of package and get away to go meet Richard Branson on his Island or, uh, go into a mansion with Tony Robbins or something crazy like that.

So we use Shopify because we want to win that competition.

Sure.

So, well, number one, it's beautiful.

So you'll want to carry it around.

That's true.

That's...