Allen

Factor number one.

Number two is we put in a framework in there so anyone can pick it up, set a three month goal or a 13 week goal and use the system that's in the journal to work themselves backwards so they know what they have to do every day.

We also gave away the entire journal via PDF.

So before they even received a physical copy, they could print it out and start using it right away because that's what we want.

We want people to start using it, not wait.

10 days or wait till New Year's or wait till their birthday or Christmas or whatever.

Start now and just get going.

Currently right now.

Okay.

Well, Catherine runs a company...

Um, And I was using that for cashflow and, and then we built this in 2016, uh, is, uh, going to be, uh,

Yeah.

Correct.

And then post Kickstarter, we were accepting pre-orders.

We did another 68,000 in pre-orders since September.

Not yet.

Yeah.

Um, maybe, uh, maybe you'll like these numbers as well, Nathan.

So we started with the concept in may, uh, since may of 2015, we have over, we built, we went from zero to,

to just under 3,000 email subscribers.