Cathryn

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286 appearances 3 recordings 2 series first heard Mar 2016 last heard May 2021

Cathryn’s voice in public audio — every appearance, attributed to the second.

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Australian Finance Podcast · $10k share portfolio: 11 investment ideas in 2021 · 31 May 2021 podcast

And it just basically does beautiful accounting software, which is...

It's tagline.

But if I remember correctly, I think accounting software used to sit on these CD discs and you have to install them locally on your computer.

And for business owners, you'd have to get all of your financial data onto a USB stick and then send it off to your accountant.

Whereas nowadays, there's zero, and it's a platform that you can access anytime, anywhere, and on any device.

All you need is an internet connection.

So from a business owner's perspective, it consolidates everything into one place, and it handles things from invoices to cash flow, bank recs, employee leave.

And accountants, they were the original champions of Xero.

So they would tell all the clients to use it because instead of a customer bringing a bunch of bank statements at financial year end, all the data is already in Xero.

So accountants can just check over that, create reports, complete tax returns.

So this removes a lot of the manual entry and you don't have to categorize spending and all sorts of different things.

So it backs up instantly to the cloud.

And I think Owen and I used to work at, we shared an office with an accounting company.

And one of the guys that used to take his hard drive with him home every day.

So yeah, removes all of that.

And an important part of Xero is also its integration.

So you've got the Xero platform and it connects to like e-commerce providers like Shopify, payments providers like PayPal, CRM, so Salesforce, Point of Sale, Square.

So there's this huge Xero marketplace.

So developers can come and just add on heaps of different products to the platform for integrations.

Other things I like is, so it's a bit technical, but it's called the LTV to CAC ratio.

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