Chad Rubin

Churn.

I think I just partially addressed some of our churn talking about how we prioritize feature requests.

We've been prioritizing feature requests based on, hey, this is the most angry client that we have and they're paying a lot of money.

Let's try to prevent them from leaving the platform.

to now let's actually like if someone needs like a serious feature that no one on our platform needs that's customware and we need to really focus on our software so we're starting to start pick and choose clients that should be on our platform instead of just accepting everybody onto the platform yeah i think controlled churn can be a healthy thing what are you guys at though would you say in terms of churn annually

I think we're right at the right now.

If you look at our addressable churn, we're right at the average three to 5%.

Okay.

What is addressable?

What do you mean addressable churn?

So, so since our platform has changed tremendously, uh, since inception, uh,

you'll notice that we have a different type of client base.

It's legacy on our platform.

And I think most SaaS companies suffer from this as well.

So we have your initial OG clients.

Discounting monthly plans.

Exactly.

They also probably are underpaying for the platform, right?

Yep, 30 different names in Stripe for all the different products you created early to test, right?

Exactly.