Charles Henderson
๐ค SpeakerAppearances Over Time
Podcast Appearances
It's the same scam.
It's just it's cheaper to do it on a broader scale.
And that means the return on investment is higher.
That means it's going to be more prolific.
You're a luxury hair brand.
You've never had any cyber threats targeting you.
And then suddenly you get dozens of customers who are like, I lost $1,000.
And so a lot of these brands are facing this challenge of how do I find these?
How do I warn my customers that this could exist?
Imagine you're on a social network and you've liked a luxury brand.
A scammer can buy ads targeting people who have liked that luxury brand.
You Googled it.
It was on the first page of results.
How could it be bad?