Charles Schwartz

You get beyond that.

You've got into people and you help them pivot around that, not with theory, but with hardcore science.

I wanted to break down a lot of that as we go through it, and we're going to rip that apart.

But I wanted to start with the most important, which is if we already know exactly what to do.

why aren't we doing it?

Why aren't we executing, especially as high performers, because we execute so well in other parts of our lives, we're not doing it here.

What have you seen as the break?

One of the things you talk about all the time is not just auditing your environment, but auditing yourself.

Setting a goal and say, this is the identity that I want to present.

This is who I am.

I literally wrote a book about this.

How you say this, how does a high-performance CEO show up?

How does he dress?

How do you do all of that?

I wanted to rip apart more of the mindset side because everyone watched the David Goggins on there.

Like I'm going to get up at five o'clock in the morning and run seven miles.

No, you're not.

You're not.

You're not.

It's horrible outside, especially if you're in the UK, there's this rain and I never, it just doesn't work.