Charlie Turner

speaker

4,985 appearances 165 recordings 1 series first heard Jul 2017 last heard Aug 2021

Charlie Turner’s voice in public audio — every appearance, attributed to the second.

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Well, let's go into that further.

Why is Ford doing this?

Well, how do dealers feel about it?

Might it mean less foot traffic for them?

Is this being tried elsewhere?

How common is this practice?

Well, let me get one thing straight.

Would this involve the customer coming in and customizing the car or would it involve doing it online?

When I've been in the market for a new car, I've gone online to research prices, and many other people have done the same thing.

But they haven't actually ordered a new vehicle this way.

So how big a shift is this for consumers, especially for shoppers who like haggling?

Are they likely to accept it?

How does the rest of the auto industry feel about this?

Could they embrace the practice?

Mike, could this new business model result in different prices for consumers?

Wall Street Journal Autos reporter Mike Colias.

Mike, thanks for joining us.

You bet.

Thanks for having me.

And that's your Money Briefing.

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