Chase Hughes

So the person that's behind it is typically what makes the decisions because our brains are extremely driven by the subconscious, by that mammalian emotional part of the brain that And then we'll go do something, stupid or not, and then reverse rationalize it after we've already done it.

So the person that's behind it is typically what makes the decisions because our brains are extremely driven by the subconscious, by that mammalian emotional part of the brain that And then we'll go do something, stupid or not, and then reverse rationalize it after we've already done it.

So the person that's behind it is typically what makes the decisions because our brains are extremely driven by the subconscious, by that mammalian emotional part of the brain that And then we'll go do something, stupid or not, and then reverse rationalize it after we've already done it.

So we'll come up, you stop somebody walking out of a Best Buy with a big ass TV and you're like, hey, why did you buy that TV? And they're going to say, oh, they're going to list off all these logical things. And they're going to say, I've never been influenced by a commercial before. None of those things. My neighbor's TV, no, that did not make me want to buy a bigger TV.

So we'll come up, you stop somebody walking out of a Best Buy with a big ass TV and you're like, hey, why did you buy that TV? And they're going to say, oh, they're going to list off all these logical things. And they're going to say, I've never been influenced by a commercial before. None of those things. My neighbor's TV, no, that did not make me want to buy a bigger TV.

So we'll come up, you stop somebody walking out of a Best Buy with a big ass TV and you're like, hey, why did you buy that TV? And they're going to say, oh, they're going to list off all these logical things. And they're going to say, I've never been influenced by a commercial before. None of those things. My neighbor's TV, no, that did not make me want to buy a bigger TV.

like all these little emotions happen. And it's so powerful. Listen to this. They did a study where they opened someone's skull, put electrodes down into the brain and moved a person's arm with the electrodes. So they made them reach forward, they made them reach up. So they moved their arms around

like all these little emotions happen. And it's so powerful. Listen to this. They did a study where they opened someone's skull, put electrodes down into the brain and moved a person's arm with the electrodes. So they made them reach forward, they made them reach up. So they moved their arms around

like all these little emotions happen. And it's so powerful. Listen to this. They did a study where they opened someone's skull, put electrodes down into the brain and moved a person's arm with the electrodes. So they made them reach forward, they made them reach up. So they moved their arms around

Even then, the person knowing full well that there's a neuroscientist back there doing the stuff, swear up and down, they absolutely affirm they chose to do those things. That's how powerful that conscious brain is that tries to take credit for a lot of stuff that goes on down in the basement.

Even then, the person knowing full well that there's a neuroscientist back there doing the stuff, swear up and down, they absolutely affirm they chose to do those things. That's how powerful that conscious brain is that tries to take credit for a lot of stuff that goes on down in the basement.

Even then, the person knowing full well that there's a neuroscientist back there doing the stuff, swear up and down, they absolutely affirm they chose to do those things. That's how powerful that conscious brain is that tries to take credit for a lot of stuff that goes on down in the basement.

Yeah.

Yeah.

Yeah.

Correct.

Correct.

Correct.

Well, the system that I teach is to identify who the person is within six minutes, what their social needs are, what are the things that drive them on a social level. Because if I'm in a conversation, if I'm talking to you right now, we are in a social situation here. So I'm not worried about your actual needs and whether or not you're hungry or hungry.

Well, the system that I teach is to identify who the person is within six minutes, what their social needs are, what are the things that drive them on a social level. Because if I'm in a conversation, if I'm talking to you right now, we are in a social situation here. So I'm not worried about your actual needs and whether or not you're hungry or hungry.