Chase Hughes

It was obedience to authority was the main thing. There's a tall guy in a lab coat who looks like an official, looks like a doctor, and Dr. Milgram hypothesized that they undergo something called an agentic shift where they become an agent on behalf of an authority figure. Does that make sense? Yes.

It was obedience to authority was the main thing. There's a tall guy in a lab coat who looks like an official, looks like a doctor, and Dr. Milgram hypothesized that they undergo something called an agentic shift where they become an agent on behalf of an authority figure. Does that make sense? Yes.

But the credibility is novelty is first. So if you go back to our ancestral roots, let's say 10,000 years ago, let's say you and I lived in a tribe together, and every day you and me go out and we fish, and that's our job to bring fish back.

But the credibility is novelty is first. So if you go back to our ancestral roots, let's say 10,000 years ago, let's say you and I lived in a tribe together, and every day you and me go out and we fish, and that's our job to bring fish back.

And every day we pass by this giant-ass bush, and one day we're coming back to our village together, we're carrying the fish, and behind that bush we hear a stick snap. Where is both of our focus right there? We're not thinking about our kids. We're not thinking about anybody back at home. Sure. Only on that stick. So that's what we call novelty.

And every day we pass by this giant-ass bush, and one day we're coming back to our village together, we're carrying the fish, and behind that bush we hear a stick snap. Where is both of our focus right there? We're not thinking about our kids. We're not thinking about anybody back at home. Sure. Only on that stick. So that's what we call novelty.

So when something is new or unexpected, it generates a tremendous amount of focus. And then focus leads. So focus, authority, tribe, and emotion. So focus comes first. You respond to a newspaper ad you've never done before.

So when something is new or unexpected, it generates a tremendous amount of focus. And then focus leads. So focus, authority, tribe, and emotion. So focus comes first. You respond to a newspaper ad you've never done before.

into a building at Yale University you've never been to, to meet two guys you've never met, into a room you've never been in, in front of a machine that you've never seen before, reading these lists you've never seen before. Everything is brand new. So we have a tremendous amount of novelty, which generates focus. Once I have focus, you start becoming hyper-responsive to authority.

into a building at Yale University you've never been to, to meet two guys you've never met, into a room you've never been in, in front of a machine that you've never seen before, reading these lists you've never seen before. Everything is brand new. So we have a tremendous amount of novelty, which generates focus. Once I have focus, you start becoming hyper-responsive to authority.

So now we have this guy in a lab coat that's saying, you need to shock this dude in the other room. And this experiment's been repeated many, many times with very similar results. And now you're Now you're all in. Once you deliver that first shock, that's an agreement. You've made an identity agreement. It's just like the foot in the door technique with sales.

So now we have this guy in a lab coat that's saying, you need to shock this dude in the other room. And this experiment's been repeated many, many times with very similar results. And now you're Now you're all in. Once you deliver that first shock, that's an agreement. You've made an identity agreement. It's just like the foot in the door technique with sales.

Because once you've made a tiny little agreement at the beginning, now I've redefined who I am as a person. I am the person that's participating in this experiment. You've made that agreement. So it's focus, authority. And now you don't want to be seen as somebody who's disrupting everything. So now we have tribe. Does this make sense?

Because once you've made a tiny little agreement at the beginning, now I've redefined who I am as a person. I am the person that's participating in this experiment. You've made that agreement. So it's focus, authority. And now you don't want to be seen as somebody who's disrupting everything. So now we have tribe. Does this make sense?

The people that didn't continue had a higher level of autonomy, and their locus of control was very, very internal. Oh, locus of control, meaning... Like, am I in charge of my results or is it the environment? Right. And like I, I, I train attorneys all the time. We do trials and jury selections and stuff like that.

The people that didn't continue had a higher level of autonomy, and their locus of control was very, very internal. Oh, locus of control, meaning... Like, am I in charge of my results or is it the environment? Right. And like I, I, I train attorneys all the time. We do trials and jury selections and stuff like that.

And when we want to determine locus of control, cause you know, you're allowed to ask the jury one or two questions. Sure. And strike them if you want. We just ask them, how does somebody catch a cold? That's it. You get one group of people that says, well, uh, There's kids wiping their boogers all over the escalator handles. There's people coughing all over the place. People don't wear masks.

And when we want to determine locus of control, cause you know, you're allowed to ask the jury one or two questions. Sure. And strike them if you want. We just ask them, how does somebody catch a cold? That's it. You get one group of people that says, well, uh, There's kids wiping their boogers all over the escalator handles. There's people coughing all over the place. People don't wear masks.

People are just absolutely inconsiderate. If they're sick, they get out of the house. They don't stay home. They're just inconsiderate bastards. You hear the other person say, well, I didn't take care of my health. I didn't wash my hands. I didn't sanitize. I didn't wear a mask. It's all about them. That's the perfect way to determine locus of control. Just in one little quick question.

People are just absolutely inconsiderate. If they're sick, they get out of the house. They don't stay home. They're just inconsiderate bastards. You hear the other person say, well, I didn't take care of my health. I didn't wash my hands. I didn't sanitize. I didn't wear a mask. It's all about them. That's the perfect way to determine locus of control. Just in one little quick question.