Chase Shustack

You got to understand how hard this is for people to talk about, Al.

You don't live through something like what we did and not try to keep it down.

3,000 people had to be... He grimaced at the thought.

We had to give them up.

Make an offering, whatever you call it.

Your Uncle Joey, he was put in charge of...

organizing the lottery, going around getting names.

He went from door to door like a census taker.

We all tried to be really calm about it, calm as we could.

Hell, we grew up with the draft and that was just as normal as what he was doing, but offering?

You mean like a... My father nodded again, sucking air through his teeth.

Starting a business always sounds exciting until you realize how many little things you suddenly have to figure out.

We've experienced that firsthand with No Sleep Coffee.

Getting the idea was the fun part, but then came building the website, making it look professional, adding products, organizing everything, and making sure people could actually buy without a headache.

That's where Shopify made things so much easier.

With Shopify, designing the No Sleep Coffee website was simple and efficient.

We were able to build a store that matched the brand, easily add new coffee products, and keep the important parts of the business all in one place.

Shopify has hundreds of ready-to-use templates, helpful AI tools for things like product descriptions and page headlines, and everything from inventory to payments to built-in analytics.

It's time to turn those what-ifs into...

with Shopify today.