Cheyenne Roundtree
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Cheyenne Roundtree’s voice in public audio — every appearance, attributed to the second.
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It seemed to be this just kind of background music to whatever he was doing.
I think the spectacle of P Diddy Puff Daddy was bigger than these incidents that were popping up along the timeline with him.
And he was able to overshadow any of these accusations, any of these lawsuits that came up or uh police reports of minor infractions and
It just kinda kept
getting bigger and bigger and it it was one of the things that really surprised me throughout my reporting was the amount of things that were well documented either in the press, newspapers, or little police reports that just disappeared, went away, and there wasn't really much mainstream attention put on it.
I think so.
I think it was the first instance that he created persona around himself and his first explanation was really early on and it was explained as oh he just had a temper and he he ballooned up in anger and then at some point he didn't even want to talk about the origin of it.
And it's this question mark of it's kind of an innocent nickname really when you think about as a kid.
Why would you tell Oprah that you can't talk about it?
So
So it feeds into this mysteriousness that he cultivated at an early age or in in his early twenties, and then how he was able to shed that as time went on.
And he just really had a great handle on who he wanted to be seen as and
The biggest shift we saw was when he went from Puff Daddy, Puffy to Diddy, um, which came after the criminal trial in two thousand one when he was accused of carrying a firearm into a crowded nightclub where people were injured.
And he actually says at one point, you know, No more Puff Daddy, I'm going by Diddy.
And that was a turning point for him, kind of being this mogul.
uh business type figure versus this hip hop music executive.
He was the gatekeeper to culture in New York City at that time.
And he was able to kind of leverage these connections of going to a cool party, controlling this guest list, that it's not just music people that wanted to be invited to.
It was power brokers, it was models, it was actors, and being able to control that environment and curry favor with people.
Just to have access to these spaces, he was able to leverage into business deals later on and to be this guy that everyone wanted to be in his good graces so they can have fun.
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