Chi-Tung Leong
👤 SpeakerAppearances Over Time
Podcast Appearances
We really serve that nature of a market.
That's right.
So we launched the company way back in October 2016.
We're coming up to our three-year anniversary already.
And Qitong, how did you get the first customer?
Do you remember?
Oh, yeah.
I challenged ourselves to publish a blog post, 1,500 words every week, SEO the hell out of it.
Every time a blog post came out, we were just hustling and pushing that content in front of everyone.
And this was six months before the product actually went live.
So we were heavily selling marketing content ahead of time.
And this got picked up by Forbes.
Which article specifically?
Well, me as a writer.
We got picked up by Forbes Asia and we started publishing on Forbes as a platform as well.
And that started getting us a lot of coverage.
And that gave us the ability to...
to start communities in Singapore, like locally, around our topic area.
So HR analytics, people analytics.
And from those communities, we actually got our first two customers.