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Chow San

๐Ÿ‘ค Speaker
71 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Yes, hello, Nathan, nice to meet you.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Okay, the company started three years ago and our focus is to help brands to invest better and to sell more in the e-commerce segment.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So what we did three years ago was to build a SaaS platform in order to collect

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

a big large volume of that information about their products in the e-commerce.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

And we provide analytics about pricing, assortment, trade marketing, product position in the e-commerce website.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

And also we analyze their sales so we can try to bring together, we can use the platform to demonstrate how their improvement in the digital trademarking experience in the e-commerce can help to sell better.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Okay.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Well, we started three years ago with something about 5K of MRR.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So today, three years later, we are doing 100K a month.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

And how many customers?

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

We have already 40 customers.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

All are...

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

big industries, customers, such as in-library, Nestle, Rackback Insert.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So the majors...

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Coca-Cola, the major industry in the world are our main customers here in Brazil and also in Latin America.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Our tech, it's about 10%, 10% of all the revenues.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Well, we discovered that what happened is that this is a new market also for the industries and also for us.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So we are creating this market here in Brazil, in Latin America.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So that's why we don't have so many customers for a SaaS company because also our target companies are B2B enterprise companies.

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