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Chow San

๐Ÿ‘ค Speaker
71 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

And so what we are doing is that today, we don't have to have a lot of sales manager, sales executives.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

The team size is just three sales executives and all the money we are spending on customer success in marketing.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Yeah, half of our sales and three are customer success.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Well, as we are starting the business right now, we just got one percent of churn.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So we still didn't have churn, basically, because our customer team are improving constantly.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

a lot with our customers.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So we didn't experience any change.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Any other customers, since now.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Well, we think that this is very early for this measure because as we grow

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

very fast in the last year uh in the contract our one-year contract and we didn't have a turn so we we don't have a metric right now to to to determine the time value of the customer we are going to start to uh to uh calculate this um right now yep and have you raised capital or are you bootstrapped

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

We started a bootstrap and we raised capital last year with DJF Ventures.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

We were raised about $1.5 million.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Okay.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

It was equity?

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Yeah, equity round.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Okay, we raised it as an evaluation at $5 million.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Brazil valuations in general are about five plus annual revenue.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

So I think that's five multiples of...

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

annual revenues.

SaaS Interviews with CEOs, Startups, Founders
1278 How This Brazilian SaaS Pricing Tool Went From $40k to $100k in MRR in 12 Months

Okay.