Chris at Blackthorn.io

The first deal we did, we didn't change the product at all.

We sold it for 60K, actually, because founders don't know how to do pricing.

And I'll get into that.

So that ended up being pretty good.

But then all of our hired and non-profit customers, they wanted to send SMS.

So I looked on the app exchange, and I thought, who can we buy?

Because we don't need to actually build this thing.

We can bolt it on, where one of the benefits of all being on Salesforce is that stuff kind of all works together.

It just doesn't exactly work that way, but sometimes you get lucky.

So I tried some of the apps that looked appealing.

And one of them was Texty.

And all of our customers wanted the app.

So instead of building, we didn't need to do the integration work.

So I went for it.

This was another single developer company.

So I reached out to Clint and he wanted to sell.

And this really helped us with our NRR.

So they were at 550K ARR.

I said, hey, you know, what do you guys want to sell this thing for?

They said 6X.