Chris at Blackthorn.io

They all want to integrate.

None of them wanted to bring us business, so we ended up not doing any of those.

And then a lot of people, they all want to have contracts and conversations and technical integrations, and it never became anything.

So the original thesis was to make a payments app on the Salesforce App Exchange that could integrate with Stripe.

At the time, no one integrated with Stripe.

Now, everybody knows Stripe.

But we said, hey, why don't we have a revenue share, and we'll push everyone your way.

And now we're making somewhere in the vicinity of a million a year off of that partnership, where our customers don't get charged.

It's a pass-through of revenue from everything that's processed by Stripe, and it works really quite well for everyone.

And then our main source of leads is through system integrators.

So when you buy a big enterprise system, there's all these integration partners that build stuff.

They can bring the customers to you.

So they'll say, hey, we need to do events or we need payments.

They actually bring us the deals.

That's like 75% of our leads that we have now.

So some other stuff that we do with partnerships is we give a fair bit of money away.

So we do 1% of our revenue goes to Stripe Climate.

I think this goes into my own personal interest, but part of our building of our company culture.

We've given away 120K to date and for a company that's not yet even break even, and maybe this is unique because we don't have a board or VC so we can do this, but it's been able to help

the world a bit and people can relate to it.