Chris Brisson

speaker

565 appearances 2 recordings 1 series first heard Jun 2016 last heard Nov 2022

Chris Brisson’s voice in public audio — every appearance, attributed to the second.

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Top Founders · He's Making How Much from Text Message Marketing? EP 288: Chris Brisson · 15 Jun 2016 podcast

So, you know, some of the technology is old, so the product is good, but it's not great.

And so kind of the future of it looks as well.

you know, we've got some other products that we want to introduce and, you know, some other, uh, uh, uh,

you know, integrations and that sort of thing that I think will go a really long way.

I mean, text today, I mean, you guys are using text for your broadcast or your text to join that sort of thing.

So it's playing a bigger part in business.

And again, you're just kind of one kind of use case of, and we see a lot.

So yeah, I think, you know, the, the future of is we got to iterate in the product, build out some great new feature sets and, uh, you know, and grow it.

You know, I think next year will be an awesome year.

This year will be a great year and

you know, after that, I think once, uh, once we kind of land on a, uh, a great product set that, you know, we can scale it up.

Yeah, absolutely.

You know, I think it's, if you look at ActiveCampaign, right, ActiveCampaign, many years ago, they were just like a hosted email solution, but they pivoted into a marketing automation platform.

And so, you know, as, you know,

The next year, six months, everything is moving towards a marketing automation play.

And so, you know, that's where I think Kahlub can really fit into it.

And obviously, you know, you know, the economics of it go down from a message standpoint, but there's features that, you know, large companies will pay for.

So.

There's a lot of different text competitors come out, a lot of people white label type stuff, other platforms, but they focus on text to join.

That's great, but that's not the future of really what people want.

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