Chris Burns

Yeah.

I think this year we might have got one, and we all kind of looked at each other like, no way.

That's awesome.

Because for us, it's the buy groups.

So every February and August, that's where we get all of our orders written for us is at the buy group shows.

And yeah.

I appreciate shot.

Right.

But like if anybody is looking to attend shot and this is me getting up on my soapbox and you can kick it out for me anytime you want.

But if you're going to shot to further your business in the industry with consumers, you're going to the wrong place.

If you're going to fortify relationships within the industry, other companies, then yes, it's good.

But, but,

It's not going to grow your business.

It's a, you know, we write it off as a marketing expense every year because we're not making orders out of it.

You know, and that's the thing.

Like, this was my 12th year at SHOT Show and our 10th as a company.

And I will tell you that, you know, SHOT Show 10 years ago to SHOT Show now has changed completely.

And I'm not saying it's going anywhere, but I'm really interested to see, especially like, look what the hell we're doing now with media, right?

I'm really interested to see how SHOT Show is going to look in the next three to five years.

And if they're able to pivot with what's going on and embrace it, not let every person with one subscriber with a media pass in, but truly like goals.