Chris Burns

When we went to goals, they were cultivating the right people and trying to create the right buzz the right way.

If SHOT Show can start to do those things and really lean into it in a positive way, then you're not having the manufacturers go, okay, well, we got to do the show.

Let's do it.

No, it's something we're genuinely wanting to do and creating a lot of enthusiasm to do.

They're gone.

And I agree when we when they started when you started seeing that Henry Sig.

Yeah.

Wilson hasn't come forever.

Right.

And like when you're seeing when when I saw those and I thought, man, if if A.O.B.

drops out, that's seven brands right there.

It's Smith, Caldwell, everything else.

I thought, man, there was a time where I was like, man, if you get one more big name pull out, there's going to be a domino effect.

Or if you're a gun store, learn about your range.

They do provide a lot.

I agree with you.

Um, I think those are good points, man.

Yeah.

You, it, it,

The first thing that came to my mind is you can't make a figure skater a hockey referee.