Chris Carter‑Chapman
speaker
176 appearances
1 recordings
1 series
first heard Jul 2026
last heard 2 Jul
Chris Carter‑Chapman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
So we're filling uh filling the space with different sorts of activations and meetings on top of traditional exhibition space.
But you know, in terms of targets, what's so important for us is driving the number of buyers who are there.
And we managed to increase that by eight percent year on year from twenty four into twenty five.
So that's a really important target and metric for us.
Time is more buyers from more destinations coming to the show to interact with our exhibitors and to sign those crucial deals that make up that 2.2 billion that I mentioned earlier.
You know, they are the the buyers' club is is the real driving force behind that.
Um so we are really focused on how do we get more buyers through the door?
Um, you know, how do we tailor content for them?
How do we create mini curated agendas for them?
You know, how do we really ensure that they are able to access the event in the way they want to?
One of the ways we're doing that this year is launching new uh VIP lounges for our buyers.
We've got our business class lounges and now our first class lounges.
We're in travel after all, so uh we've gone with a well-trodden uh route on that, which is
Well, yeah.
you know, the the the air travel route.
Um and that allows them to just take a breath from uh very frantic, frenetic event, recharge.
check their itinerary and then back into their meetings.
Um so it really will be a focus on on quality attendees, more buyers than ever before.
So World Cover Market London, um, as we've just said, is obviously our longest standing part of the family and where it all began.
But we actually have sister shows
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