Chris Dickey

Well, I wouldn't say drastic.

I mean, I think we'll have to go out and raise more money.

You know, that's

you know, like we did a seed round and you know, the next, we either do a seed two or a series a, um, but you know, all of us would love to keep as financially independent as possible.

Yeah.

You know, part of it is like, you know, product market fit is always the question that everyone's talking about at this point.

And in many ways, as an agency, we established product market fit before I even knew that this was going to be a product.

I just know we needed this thing and our clients loved it.

It was the most valuable thing we were doing for our clients.

No other PR agencies in the space were talking about how to win more PR hits in search.

They had this incredible impact.

We could report on them really well.

So I recognize that

you know, if we built this thing and we presented it in the right light, there was a real, a real thirst for it.

Um, and then I realized that this could help a whole lot of other industries as well.

It's not just a PR thing.

It's a, it's an econ thing.

Um, it's, it's a, it's a digital marketing thing.

Um, it could be, you know, an SEM thing.

Um, and so, you know, it's a multi-channel way of managing a brand in search.