Chris Do

You know, it's funny.

We see this so constantly.

We've taught about 15,000 small business owners over the course of the last five years.

And if I have everybody raise their hands when I tell them the main problem that you're going to have in your business, it's leads.

I need more leads.

The problem is then you go to your website and your website doesn't really speak English.

It says we're for transparency and building.

And what is it actually?

A custom construction company.

Nobody's walking around saying, I want transparency in my building process.

They're like, I want to be on time, on budget, and it to be fucking beautiful.

Those are the three things.

And so it's interesting because I found with most of them, they think it's leads.

They don't think it's positioning.

And then when you finally get down to it, they don't actually know exactly who they serve because they've never actually pulled their top 50 or 100 clients and been like, who of these people do I love so much?

And they love me so much that if I could just clone them, I would be thrilled to only serve this person forever.

And so I think a lot of your work is about...

you know narrowing down to find the person who's already looking for you you know one of the one of the things i love about the way that you dress is the same thing it sort of signals i'm a creative you know i'm going to do things my own way you know some of these things are even customized like you can't even you know you've got the tape on your hat so this isn't you can't even just buy it like this because i've got my own addition to it so probably if somebody comes to you and they're like i want something really corporate exactly how i want it you're going to be like

I'm not the guy for you.

This is not right.