Chris Do

They're a little bit more structural like jeans.

They're, they're, they're stiff.

And I think the brand has an identity.

I really like, you know, American based important to me and kind of have, have a throwback to some of the old ways.

They have a lot of salvage stuff in their t-shirts, which I guess is me trying to signal that I am protecting the environment while we're flying all the way to Europe.

So that's unreasonable too.

Yeah, that's very true.

What do you think?

How does this compare to the idea of fake it till you make it?

Like, I know that there's real components of brand, but should we fake it till we make it?

Or is there a different way to think about that?

Yeah.

We've all met those people.

Yeah.

You said something that I loved.

You're like, you don't really have a...

You've said before, you don't have a marketing problem, you have a positioning problem, which is sort of exactly what you just talked about there.

It's the same idea, it's just poorly packaged.

So what do you mean when you say you don't have a marketing problem, you have a positioning problem?

And do most people who sell something actually have that as their problem?